As we have progressed, not only in our use of technology but also our understanding of effective leadership, we know that communication includes effective talking but, more importantly, listening. Being able to hear what is being said from those we serve is extremely important to how we develop our schools, and the conversation is extremely valuable. Yet, many schools and organizations use social media in the old fashion: sharing information but not having a conversation. In reality, just because you have ears doesn’t mean you are listening.
Ultimately, this is not about having a Twitter or Facebook account but about how we use it and about rethinking the work we do and how we connect to those we serve in our schools. … We need to not only get into the same room but also talk when we are all there.
Wise words and advice from George Couros, be sure to read the entire post (link above). Using Web 2.0 as a consumer is fine and is useful, but consider the possibilities if it is used for producing, sharing and conversing. How are/will you use the tools of social media?